Bye-Bye FuelBand: Nike Gets Out of Wearable Hardware

TIME

Nick Statt of Cnet has a scoop: He’s reporting that Nike is laying off most of the people on its team responsible for the FuelBand fitness tracker. Instead of making its own hardware, the company will focus on fitness-related software henceforth.

It’s impossible to hear this news without bringing up the fact that Apple CEO Tim Cook is on Nike’s board and wondering whether it relates in any way to any plans Apple might have in the smart watch/fitness category. There, I just did. But that’s all I’m going to say, because who knows?

This I do know: I’m sorry to see the FuelBand go away. Though it didn’t do anywhere near as much as a Fitbit or Jawbone Up, I loved Nike’s hardware design, with its straightforward display and a clasp that locked securely and doubled as a USB connector. (It’s one of the few wearables…

View original post 161 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s